Valuing the Invaluable: Pricing Your Artwork

How much should you sell your work for? Pricing your work in a way that builds in a profit is essential for any thriving art career. Learn about the factors that go into a profit-focused pricing strategy and the basics of getting your work to the right price point.

This workshop is designed for visual artists, craftspeople, designers, or anyone with an object-based practice who wants to develop or adjust their pricing to create a thriving art business. Participants will walk away with methods they can apply to their art business or practice.

Panelists’ information is forthcoming; check back for more details!

This online session will cover:

• What you need to bring in to be financially sustainable
• Strategies for increasing sales
• Finding the right formula for your artistic practice or business plan
• When and how it’s appropriate to increase prices
• Platforms and tools for selling your work

Time for Q&A will be provided. This session will be recorded, and all RSVPs will have access to the recording for 30 days following the event.

NYFA is pleased to present this free online workshop in partnership with Northern Virginia Local Arts Agencies (NVLAA), a collaboration of Alexandria’s Office of the Arts, Arlington Cultural Affairs, and ArtsFairfax to offer arts organizations throughout the Northern Virginia region free professional development workshops and opportunities for networking.

About the Presenters

Tiffany Coley is a jeweler and silversmith with a background in tech business. With over 15 years of teaching and craft sales experience, she sells her work to galleries and stores around the US and works out of her studio in Durham, NC. Coley has a deep knowledge of selling crafts at retail and wholesale and how to create a focused product line. Coley is certified in the REAL Entrepreneurship and REAL Craft courses and consults with artists about pricing, production and sales. Coley is on the board of Liberty Arts, in Durham, NC. Learn more about Coley's work at www.tiffanycoley.com.

Cynthia Deis is an American artist, writer and arts educator with experience in a variety of mediums. Her background as a production jewelry designer and retail store owner provides her with an artist’s understanding of business and entrepreneurial issues. She teaches and consults on pricing, studio layout, and email marketing with artists, craftspeople and small arts organizations. Deis serves as the Education Director of Triangle ArtWorks, a non-profit that supports artists and arts organizations with professional development. Learn more about Deis’s work at www.cynthiadeis.com. She is available on most social media platforms @CynthiaDeis.